Case Studies
KISS MY STATS
We have worked with these brands (and more!) in collaboration with our clients:
- Creating + executing consistent captivating content that resonates with target audiences and inspires action.
- Elevating brands through strategic consultation and consistent branding.
- Advising on brand consistency to boost social media engagement.
- Facilitating collaborations with content creators to reinforce brand identity.
- Driving tangible results with increased visibility, engagement, and loyalty.
- Providing tailored solutions and expert guidance on brand development and social media strategy.
KNOWN For:
FRÉ Skincare
Through daily content creation, consultancy, and strategic partnerships, FRÉ Skincare grew remarkably, expanding its community from 30k to 116k. Leveraging consistent analytical tracking, we transformed data insights into compelling content that captivated audiences, resulting in FRÉ's monthly reach peaking at 1.5 million. Recognized as the go-to skincare brand for active women, this journey marked a transformative period from 2018 to 2022. Transitioning from intern to a proficient freelance marketer, I spearheaded pivotal initiatives within FRÉ Skincare.
Key Contributions:
Key Contributions:
- Crafting engaging digital content, producing 4 to 10 captivating stories daily to showcase FRÉ Skincare's products and brand essence.
- Collaborating closely with the marketing team to orchestrate successful product launches on social media platforms, consistently driving high demand and achieving sold-out inventory.
- Establishing strategic partnerships with renowned brands such as Athleta, Dipping Daisy's, Oh Polly, Liquid IV, and Boyish Jeans, amplifying FRÉ Skincare's market presence and industry influence.
Ilios Lighting
Through focusing on product education and community-building content, Ilios experienced significant growth and engagement across the board. In less than a year, we took their community from under 8k followers to over 16k. And just in case you’re wondering… we made sure the growth was predominantly Ilios’ ideal audience to encourage further engagement. As a result, Ilios' innovative Beauty Ring is loved across the globe, and their visibility continues to grow. They have recently made their way into Neiman Marcus stores and worked on a collaboration with Benefit Cosmetics.
Key Contributions:
Key Contributions:
- Provided invaluable guidance and training to the founder, empowering them to establish an effective affiliate program and autonomously execute engaging content strategies.
- Led rigorous content creation efforts, producing compelling visuals and messaging 6 to 7 days a week, showcasing Ilios Lighting's innovative products.
- Cultivated strategic partnerships with influential figures like Jen Atkin, Alex Brown, and others, expanding the brand's reach and credibility within the industry.
- Facilitated the implementation of collaborative strategies, enabling the founder to independently secure partnerships, including a successful collaboration with Benefit for a popup event at the Santa Monica Pier.
milk_shake Haircare
Our strategic focus on product education and community-building content propelled Ilios to remarkable growth and engagement. Witnessing their community surge from under 8k to over 16k followers, we ensured that this growth resonated with Ilios' ideal audience, sparking further engagement. Today, Ilios' revolutionary Beauty Ring is celebrated globally, with recent partnerships including Neiman Marcus and Benefit Cosmetics, solidifying their presence in the market.
Key Contributions:
Key Contributions:
- Activation of a previously dormant community, fostering a culture of readiness for sales generation and active community involvement.
- Establishment of strategic partnerships with renowned brands like Aloe Attiva, Nadare & Co, and Ghost Democracy, elevating Milkshake Hair USA's brand portfolio and extending its market reach..
a peak into the work
kind words...
"Marlena combines an exceptional creativity with an impressive capacity to deliver. She takes initiative, she is an amazing team-player, her communication skills are excellent. Marlena masters social media communication both on the technical and creative sides. She is a highly reliable person always looking to improve and give her very best. I highly recommend Marlena!"
-Mickael
"Marlena and her team have done an amazing work growing our social media. Her visual taste combined with great copy skills have made a difference. As well she just get's the brand feel and sensitivity immediately so it's very easy to work and communicate ideas, deliverables & expectations.”
-Kristine
kind words...
"I have to say that I was blown away by Marlena's audit. I was not too familiar with social media in general and was just throwing random things out there because I had a lot of my customers recommending to open a social media accounts but posting took time and to be honest I wasn't excited about it and then I came across Marlena's site. I signed up for the audit which is absolutely worth it as I got not only a full list of recommendations, but also templates and examples and ideas to execute on! Truly magnificent. And now, I'm finally excited to start implementing a social media strategy for which I'm sure, I'll get better results to connect with my audience on social thanks to that audit. Really a game changer. Thanks Marlena and team!"
-NABILA
kind words...
"We've been working with Marlena for several months and are blown away with her creativity, flexibility, and responsiveness. Marlena has upped our social game on Instagram big time and we've seen a constant wave of new followers and strong engagement. Would highly recommend working with Marlena."
-Paul
kind words...
What makes you different?
FAQ
I’ve spent the past 8 years growing innovative beauty brands and watching this industry change and expand online. I have a unique perspective to support you with.
What does your process look like?
We start with a full marketing audit to help build actionable goals. From there we’ll start to apply those targeted goals and begin your content creation or partnership outreach. After this we dive straight in and stat posting content or executing partnerships. This followed with an analytical review and your consultations. Rinse, repeat.
How do I know if I’m ready to work with you?
You’ll already have built your brand enough to know that you want to start focusing more on your CEO role rather than trying to be an expert in every area. If you’re feeling burnt out from DIYing your social OR you’re fresh out of ideas to market yourself, it’s time to invest.
CASE STDIES
KISS MY STATS
We have worked with these brands (and more!) as clients or in collaboration with our clients:
CASE STDIES
KNOWN FOR:
- Creating + executing consistent captivating content that resonates with target audiences and inspires action.
- Elevating brands through strategic consultation and consistent branding.
- Advising on brand consistency to boost social media engagement.
- Facilitating collaborations with content creators to reinforce brand identity.
- Driving tangible results with increased visibility, engagement, and loyalty.
- Providing tailored solutions and expert guidance on brand development and social media strategy.
FRÉ Skincare
Through daily content creation, consultancy, and strategic partnerships, FRÉ Skincare grew remarkably, expanding its community from 30k to 116k. Leveraging consistent analytical tracking, we transformed data insights into compelling content that captivated audiences, resulting in FRÉ's monthly reach peaking at 1.5 million. Recognized as the go-to skincare brand for active women, this journey marked a transformative period from 2018 to 2022. Transitioning from intern to a proficient freelance marketer, I spearheaded pivotal initiatives within FRÉ Skincare.
Key Contributions:
Key Contributions:
- Crafting engaging digital content, producing 4 to 10 captivating stories daily to showcase FRÉ Skincare's products and brand essence.
- Collaborating closely with the marketing team to orchestrate successful product launches on social media platforms, consistently driving high demand and achieving sold-out inventory.
- Establishing strategic partnerships with renowned brands such as Athleta, Dipping Daisy's, Oh Polly, Liquid IV, and Boyish Jeans, amplifying FRÉ Skincare's market presence and industry influence.
Ilios Lighting
Through focusing on product education and community-building content, Ilios experienced significant growth and engagement across the board. In less than a year, we took their community from under 8k followers to over 16k. And just in case you’re wondering… we made sure the growth was predominantly Ilios’ ideal audience to encourage further engagement. As a result, Ilios' innovative Beauty Ring is loved across the globe, and their visibility continues to grow. They have recently made their way into Neiman Marcus stores and worked on a collaboration with Benefit Cosmetics.
Key Contributions:
Provided invaluable guidance and training to the founder, empowering them to establish an effective affiliate program and autonomously execute engaging content strategies.
Led rigorous content creation efforts, producing compelling visuals and messaging 6 to 7 days a week, showcasing Ilios Lighting's innovative products.
Cultivated strategic partnerships with influential figures like Jen Atkin, Alex Brown, and others, expanding the brand's reach and credibility within the industry.
Facilitated the implementation of collaborative strategies, enabling the founder to independently secure partnerships, including a successful collaboration with Benefit for a popup event at the Santa Monica Pier.
Key Contributions:
Provided invaluable guidance and training to the founder, empowering them to establish an effective affiliate program and autonomously execute engaging content strategies.
Led rigorous content creation efforts, producing compelling visuals and messaging 6 to 7 days a week, showcasing Ilios Lighting's innovative products.
Cultivated strategic partnerships with influential figures like Jen Atkin, Alex Brown, and others, expanding the brand's reach and credibility within the industry.
Facilitated the implementation of collaborative strategies, enabling the founder to independently secure partnerships, including a successful collaboration with Benefit for a popup event at the Santa Monica Pier.
Milk_shake Haircare
Our strategic focus on product education and community-building content propelled Ilios to remarkable growth and engagement. Witnessing their community surge from under 8k to over 16k followers, we ensured that this growth resonated with Ilios' ideal audience, sparking further engagement. Today, Ilios' revolutionary Beauty Ring is celebrated globally, with recent partnerships including Neiman Marcus and Benefit Cosmetics, solidifying their presence in the market.
Key Contributions:
Key Contributions:
- Activation of a previously dormant community, fostering a culture of readiness for sales generation and active community involvement.
- Establishment of strategic partnerships with renowned brands like Aloe Attiva, Nadare & Co, and Ghost Democracy, elevating Milkshake Hair USA's brand portfolio and extending its market reach..
a peak into the work
What makes you different?
FAQ
I’ve spent the past 8 years growing innovative beauty brands and watching this industry change and expand online. I have a unique perspective to support you with.
What does your process look like?
We start with a full marketing audit to help build actionable goals. From there we’ll start to apply those targeted goals and begin your content creation or partnership outreach. After this we dive straight in and stat posting content or executing partnerships. This followed with an analytical review and your consultations. Rinse, repeat.
How do I know if I’m ready to work with you?
I WANT RESULTS LIKE THIS
