You're a beauty business owner
who doesn't have any extra brain
space to allocate to social
not to mention that doing social without a strategy costs
you more money and credibility
You have funding, distribution, product development, and so much more on your mind, busy beauty business owner. So, when it comes to social media and beauty PR, let's take off the extra pressure and outsource it.
But that means handing off your baby to someone else, and that can be daunting.
Still, you know that to grow and be successful, you have to find a designer, copywriter, editor, ops manager, and so much more just to show up on social media and do justice to your brand and vision.
Maybe you've tried to hand off your social media before, and it didn't go the way you hoped. Or perhaps you've been burning the candle at both ends doing it yourself, and regardless of your situation, you're exhausted. By the time you've caught onto what's trending, it has already passed before you even get to execution.
Do you wish you could have your social handled with a wand?
Just swish and flick and it's up there, doing well and engaging your target audience...
Well, you are in just the right spot, badass beauty business owner!
That's right where I come in.
Think Mia Thermopolis in Princess Diaries, and when Palo says:
"Because only Paolo can take this, and this, and give you..."
"A princess."
I'm Marlena Jane Geller, and I help beauty brands all over the world grow into the brands they have been destined to become. I have been doing this since Pete and Ariana and the Queer Eye revival over 5 years ago. I have had the privilege of working with small businesses that have grown from the work like FRÉ Skincare, Ilios Lighting, Milkshake Haircare, and more.
FRÉ Skincare and I had huge gains such as daily content curation and execution, plus coordinating monumental collaborations such as FRÉ X Athleta, which would go on to have multiple secondary collaborations, including a handful of sets that were sold out within days.
Ilios Lighting, the Rolls Royce of beauty light products, is co-founded by world-renowned MakeupByMario (do I even have to connect that he is Kim's makeup artist? You should know that). The brand needed education to explain the features and the wow factors, alongside consulting and beauty PR help. We got the light in hands like Jen Atkin of Ouai, Laney of Saie, and Mara of Mara Beauty. The brand went on to collaborate with benefit at an in-person event using the strategies taught during our time together.
Milkshake haircare is a salon-backed brand that comes from Italy. Through ongoing content and reigniting the community, we were able to kickstart engagement efforts that would be utilized going forward. Plus, we connected and partnered them with brands like Nadaré Co, Bruush, and Ghost Democracy.
I have a degree in Communication with a focus on Interpersonal Relationships with a minor in Education from the University of Kansas, Rock Chalk.
"Marlena masters social media communication both on the technical and creative sides," said Mickael Bensadoun, the Co-Founder of FRÉ Skincare. A bit of backstory: I began as an intern and was presented with an opportunity to continue freelancing as a marketing consultant as I graduated my senior year of college -- and everything blossomed from there.
"Marlena combines exceptional creativity with an impressive capacity to deliver. She takes initiative, is an amazing team player, her communication skills are excellent, and she masters social media communication both on the technical and creative sides. She is a highly reliable person always looking to improve and give her very best. I highly recommend Marlena!"
From startups to brands that lack social media presence, myself and my team are the ones to go in, audit what is and isn't working, and then set up a strategy for success before offloading the execution to us. Yep, we've got this on lock.
a bit more about me....
- My horoscope is Aries without a doubt, featuring my driven, creative, independent, and confident side
- I am an extroverted introvert; I love connecting with people and being social, but I also need my quiet time to recharge and reflect
- The beauty industry's overwhelming nature pushed me to want to reduce the overwhelm and help brands that are doing something innovative do it louder -- and more sustainably
- Speaking of sustainability, I am very passionate about bringing all types of sustainability to the industry. The obvious ones are products and reducing the amount we have, but also financial space, brain space, and media space matter too
- Why are filler products getting front and center celeb treatment? To get me fired up, let's discuss celeb beauty brands while we are at it and how only products with innovation deserve a spot on shelves
- My favorite ice cream is a total toss up between Ben and Jerry's Phish Food and Jeni's Gooey Butter Cake Ice Cream
- I am from Denver, CO, went to school in Lawrence, KS, and currently moving from Chicago, IL to San Diego, CA for sunshine and to be near family
- My favorite place in the world would be Red Rocks Park and Amphitheater in Morrison, CO as the nostalgia of music is a muse I will never let go of
- The farthest I have ever traveled was 18 hours to Mumbai, India and truly was the experience of a lifetime, the life lessons that I learned in just a week and a half I would argue were more powerful than middle school
- Some of my favorite movies consist of The Sound of Music, High School Musical 1 & 3, 2 was just okay imo), The Hannah Montana Movie, Mona Lisa Smile, and The Harry Potter Series (because I know you are curious, I will rank them, but don't hold me to this order for the rest of my life, k, thanks! From most favorite to least favorite 7, 1, 4, 5, 7, 6, 3, what I would do to relive watching them all for the first time!)
- Our mission is to empower beauty brands to embrace diversity, celebrate innovation, and foster inclusivity in their products and marketing. We believe that every individual deserves to feel represented and valued in the beauty industry. By providing expert guidance and resources, we help our clients to create more inclusive and meaningful beauty experiences that reflect the diversity of our world
- Favorite song is All Too Well (Taylor's Version) 10 Minute version and let's conclude my list of favorites with a lesson that I learned from listening to the 10 minute version over and over (and over again). You would think that a 10 minute song would be actually unthinkable to listen to, I mean how do you not get bored, but then you listen and it is nothing but a masterpiece -- you could always make someone’s favorite something by doing something new and different, almost unthinkable but here we are with my favorite song being literally 10 minutes, that's like 3 songs in one
NOT TO MENTION THAT DOING SOCIAL WITHOUT A STRATEGY COSTS YOU MORE MONEY AND CREDIBILITY
YOU'RE A BEAUTY BUSINESS OWNER WHO DOESN'T HAVE ANY EXTRA BRAIN SPACE TO ALLOCATE TO SOCIAL
PERSONALIZED BEAUTY QUIZ
You have funding, distribution, product development, and so much more on your mind, busy beauty business owner. So, when it comes to social media and beauty PR, let's take off the extra pressure and outsource it.
But that means handing off your baby to someone else, and that can be daunting.
Still, you know that to grow and be successful, you have to find a designer, copywriter, editor, ops manager, and so much more just to show up on social media and do justice to your brand and vision.
Maybe you've tried to hand off your social media before, and it didn't go the way you hoped. Or perhaps you've been burning the candle at both ends doing it yourself, and regardless of your situation, you're exhausted. By the time you've caught onto what's trending, it has already passed before you even get to execution.
PERSONALIZED BEAUTY QUIZ
Do you wish you could have your social handled with a wand?
Just swish and flick and it's up there, doing well and engaging your target audience...
Well, you are in just the right spot, badass beauty business owner!
That's right where I come in.
Think Mia Thermopolis in Princess Diaries, and when Palo says:
"Because only Paolo can take this, and this, and give you..."
"A princess."
PERSONALIZED BEAUTY QUIZ
I'm Marlena Jane Geller, and I help beauty brands all over the world grow into the brands they have been destined to become. I have been doing this since Pete and Ariana and the Queer Eye revival over 5 years ago. I have had the privilege of working with small businesses that have grown from the work like FRÉ Skincare, Ilios Lighting, Milkshake Haircare, and more.
FRÉ Skincare and I had huge gains such as daily content curation and execution, plus coordinating monumental collaborations such as FRÉ X Athleta, which would go on to have multiple secondary collaborations, including a handful of sets that were sold out within days.
Ilios Lighting, the Rolls Royce of beauty light products, is co-founded by world-renowned MakeupByMario (do I even have to connect that he is Kim's makeup artist? You should know that). The brand needed education to explain the features and the wow factors, alongside consulting and beauty PR help. We got the light in hands like Jen Atkin of Ouai, Laney of Saie, and Mara of Mara Beauty. The brand went on to collaborate with benefit at an in-person event using the strategies taught during our time together.
Milkshake haircare is a salon-backed brand that comes from Italy. Through ongoing content and reigniting the community, we were able to kickstart engagement efforts that would be utilized going forward. Plus, we connected and partnered them with brands like Nadaré Co, Bruush, and Ghost Democracy.
I have a degree in Communication with a focus on Interpersonal Relationships with a minor in Education from the University of Kansas, Rock Chalk.
PERSONALIZED BEAUTY QUIZ
"Marlena masters social media communication both on the technical and creative sides," said Mickael Bensadoun, the Co-Founder of FRÉ Skincare. A bit of backstory: I began as an intern and was presented with an opportunity to continue freelancing as a marketing consultant as I graduated my senior year of college -- and everything blossomed from there.
"Marlena combines exceptional creativity with an impressive capacity to deliver. She takes initiative, is an amazing team player, her communication skills are excellent, and she masters social media communication both on the technical and creative sides. She is a highly reliable person always looking to improve and give her very best. I highly recommend Marlena!"
From startups to brands that lack social media presence, myself and my team are the ones to go in, audit what is and isn't working, and then set up a strategy for success before offloading the execution to us. Yep, we've got this on lock.
a bit more about me...
- My horoscope is Aries without a doubt, featuring my driven, creative, independent, and confident side
- I am an extroverted introvert; I love connecting with people and being social, but I also need my quiet time to recharge and reflect
- The beauty industry's overwhelming nature pushed me to want to reduce the overwhelm and help brands that are doing something innovative do it louder -- and more sustainably
- Speaking of sustainability, I am very passionate about bringing all types of sustainability to the industry. The obvious ones are products and reducing the amount we have, but also financial space, brain space, and media space matter too
- Why are filler products getting front and center celeb treatment? To get me fired up, let's discuss celeb beauty brands while we are at it and how only products with innovation deserve a spot on shelves
- My favorite ice cream is a total toss up between Ben and Jerry's Phish Food and Jeni's Gooey Butter Cake Ice Cream
- I am from Denver, CO, went to school in Lawrence, KS, and currently moving from Chicago, IL to San Diego, CA for sunshine and to be near family
- My favorite place in the world would be Red Rocks Park and Amphitheater in Morrison, CO as the nostalgia of music is a muse I will never let go of
- The farthest I have ever traveled was 18 hours to Mumbai, India and truly was the experience of a lifetime, the life lessons that I learned in just a week and a half I would argue were more powerful than middle school
- Some of my favorite movies consist of The Sound of Music, High School Musical 1 & 3, 2 was just okay imo), The Hannah Montana Movie, Mona Lisa Smile, and The Harry Potter Series (because I know you are curious, I will rank them, but don't hold me to this order for the rest of my life, k, thanks! From most favorite to least favorite 7, 1, 4, 5, 7, 6, 3, what I would do to relive watching them all for the first time!)
- Our mission is to empower beauty brands to embrace diversity, celebrate innovation, and foster inclusivity in their products and marketing. We believe that every individual deserves to feel represented and valued in the beauty industry. By providing expert guidance and resources, we help our clients to create more inclusive and meaningful beauty experiences that reflect the diversity of our world
- Favorite song is All Too Well (Taylor's Version) 10 Minute version and let's conclude my list of favorites with a lesson that I learned from listening to the 10 minute version over and over (and over again). You would think that a 10 minute song would be actually unthinkable to listen to, I mean how do you not get bored, but then you listen and it is nothing but a masterpiece -- you could always make someone’s favorite something by doing something new and different, almost unthinkable but here we are with my favorite song being literally 10 minutes, that's like 3 songs in one
